Aron Lukacs

Chief Growth Officer

Key Values

15+ years' experience taking organizations to the next level, without spending a fortune as others would.

An extremely quick, strategic thinker with an ability to rapidly gain top level skills in completely different disciplines.

Professional Experience

Aug  2021-

Interim CMO, Chief Growth Officer

Innobloom

On a mission to provide exceptional leverage to organizations that truly add value to humanity.

✔ Increased ROI and achieved record-breaking results in B2B, B2C, and SaaS through personally executing growth initiatives and leveraging my world-class network.
✔ Developed and executed successful omnichannel campaigns, including SEO, YouTube and video marketing, website conversion optimization (CRO), funnel optimization, PR, and viral articles.
✔ Significantly expanded the portion of quality clientele through strategic marketing planning and hands-on execution.

April 2022 – December 2022Chief Growth Officer, Interim (fixed-term contract)
Conversific ‑ eCommerce Analytics

Lead and execute all growth initiatives, solidify marketing foundations.

✔ Streamline strategic and operative planning based on financial analysis and market research.
Implement Enterprise plans, resulting in a more than 3X revenue increase from top-tier clients, breaking an all-time record in the company's 7+ years' history.
Optimize App Store appearance and SEO, leading to a 25% increase in sign-ups within one month and multiple no. 1 rankings on Google.
✔ Revamp messaging, website, email marketing funnel, and app registration funnel for improved user experience.
✔ Write nearly 100 software specifications that support the company's overall growth objectives.
✔ Introduce advanced eCommerce audits for clientele.
✔ Oversee paid ads, successfully tackle 3rd party trademark violations.

Feb 2021 – Jul 2021

Sabbatical

 

Take a sabbatical to pursue hobbies, focus more on personal life, and contribute to initiatives that help those who were less fortunate.

✔ Dedicate more time to friends
✔ Learn new things
✔ Think about life
✔ Take sports more seriously, as I did around a decade ago :)
✔ Plan and envision

Feb 2019 – Jan 2021Growth Specialist
META-INF | Atlassian Platinum Enterprise Solution Partner & Top Vendor

✔ B2B SaaS marketing – build and manage a high-performing team of 8 world-class freelancers and partners in areas such as SEO, PR (someone with Pulitzer Prize), and performance marketing (someone who is regularly invited by Google to Mountain View) to take the company's marketing activities to the next level.
Conceptualize and direct the creation of a creative video to tackle the effects of COVID19, resulting in a 3X+ increase in online participants compared to any previous physical meetup. The video received over 11X more views than any other video in the company's history before my appointment.
✔ Increased participation in the Virtual Atlassian Day (Jira & Confluence) by over double the number of participants from the previous year's physical event, with close to 500 attendees.
✔ Lead a remote and onsite team of 5 people on a regular basis, whilst also managing additional project-based staff.
✔ Online presence: lead the development of the company's new website from scratch (re-design, UI/UX, development, testing). Achieve rarely-seen site performance: site loaded under 1 sec! measured by GTmetrix.
✔ SEO: introduce Ahrefs, define SEO strategy, implement.

Out of role achievements – among others:

  • Bring in overall 13 valuable connections: 3 employees, 10 freelancers/partners.

  • Extensively contribute to company well-being projects with several high-impact initiatives.

2010–2019Strategic Growth Specialist
Interim manager (contracted full time) & independent consultant at
Balabit IT Security (clients: Adobe, Facebook and the other 50% of the Fortune 100), WhatCMS.org, Ignis Computer, Tarhely.eu, FeelFlux, Angloville and more.

Lead and operatively execute growth strategies in international environments; B2B, B2C, SaaS.

  • Planning, A/B testing (Optimizely), UI/UX, funnel-optimization, email marketing, SEO, website and database development, paid advertisement, PR.

  • SEO: drive high-quality website traffic; get the 7th most searched keyword in Hungary at the time into the TOP 3 rank on Google, and then sold the website. Repeated this result for four more highly competitive keywords.

  • Increase the number of leads at a niche B2B business by 500% within a year via Organic Search and email marketing.

  • Employer branding: establish strategy, conduct competitive benchmark, define best practices.

  • Contribution to well-known international websites.

2009–2012Harvard | Premium Educator Program Member
Harvard University

Gained membership to the Harvard Business for Educators program to use and adopt best practices abroad, nurturing teaching notes, course planning, and course materials.

✔ Key topics: leadership, organizational development, process improvement, human management, human controlling.

2009–2010Guest Teacher, College for Modern Business Studies, Székelyudvarhely branch
 Member of the Educator Premium program at Harvard Business School since 2009.
Courses: human management, leadership, organizational development.
2008–2010Project Manager, Corporation Organizational Expert
Toyota (EuroCar Trading); Peugeot (New-Car Trading); Renault, Nissan, Dacia (Lion Victoria); Kolibri; Apicom and its factory; Melinda Instal-Impex & Steel; Fomco; Municipality of Gherorgheni

Map, document and optimize the internal organizational processes; develop process indicators, reorganize units, complete human capital optimization, identify peak- and low-performers.

Cut costs an average 20%, while maintaining equal or achieving better productivity.
2008Sales, Marketing, International Expansion Support

The Sniffers, Belgium
as Trainee

Development and introduction of new methods. Scout new client partnerships in European and Eastern countries.
2007–2010External Expert
 Invention, optimization, and active application of methods to measure leadership and organizational performance.

Social Activities

2004–2007Member of the Board and President (2006) of the Hungarian Young Esperantists’ Association.

Studies

2008Erasmus program, Katholieke Hogeschool Kempen, Belgium
2004–2008

Economics and Commerce - management course
College for Modern Business Studies, Hungary

Twice selected as Student of the Foundation from among 3000 students, based on achievement.

Languages

English: working proficiency           French: basic level, passive language           Portuguese: beginner

Fields of Interest

Latin dances, cycling, swimming, rowing, hiking, self-weight training, environmental protection, education, and contrubuting to open-source projects.

 

Recommendations from LinkedIn

Fred Eberlein
Business Advisor and Sales Trainer, former VP Sales of Tresorit

Aron works in a structured and thorough way that enhances a team ability to think beyond the obvious. Respect was earned through the combination of his strong work ethic and lot of talent.

Gergely Gurmai
Former Customer Engagement Specialist at META-INF | Atlassian Platinum Enterprise Solution Partner; freelance Edu-Game and Training Tool Designer

Aron is a true go-getter: he is focused on projects with high impact. He loves questioning the status quo and creating strategies to achieve his ideas step by step. With his strong negotiation and people skills, he can get other team members involved in his vision, thereby making it a team effort. During the time we were working together at META-INF I was amazed how quickly he can get things done while keeping quality at a remarkably high level. It was a pleasure working with him!

Balázs Antal
Employer Branding Specialist at One Identity (before acquisiton: Balabit IT Security)

An astonishingly result-focused professional, with an outstanding system-wide approach. Áron has been able to structure a large set of information that enabled us to synchronize the most important “to-do”s affecting the organisation. Open-minded, helpful and sometimes too fast due to his intense creativity. He proactively dedicated his strengths to our common projects, which all turned out to be a long-term success both internally and externally.

Ádám Szirák
Managing Director

Áron is among those few people who can oversee the whole system on which he works. If he is in a process of carrying out a task, he will not finish until he reaches his goal, by precisely completing it from the beginning to the end. As a thinker he is striving for simplicity, therefore he often has creative ideas which makes easier his own and others’ lives. Not just at work, but in all parts of life he is striving to do his best, and due to his good insight into the character of others, he really knows how to motivate people to do the same.

Gabor Bonyhadi
Partner at MarkMyProfessor.com, Board member of the Hungarian Marketing Association

Áron advised Lamirez.com and LikeMyWifi.hu in terms of our online presence. His suggestions helped us to improve our services technically and also to have a better communicational message to our target audience. His work was quick, and efficient. He is familiar with the latest online technologies, and services what proves to be a key in our sector.

Gergely Németh
PHP Backend Developer at net Affinity

Áron is an exceptional leader, and it has always been a pleasure to work with him. He is keen on understanding not just the customer requirements, but also the technical details and development efforts required of a project. His deep understanding of UX along with the corresponding technologies and its possibilities resulted in superb specifications and optimal distribution of human resources. throughout the whole project. He is always committed to achieving the best possible outcome, continually adding the fine details and desired elegance to make the final result outstanding.

Ramsey Rimkeit
Owner, Professional Translation and Language Training

When Aron takes on a task he gives it his all. His in-depth research into a subject leaves no leaf unturned. Working with Aron has been a pleasure because he continuously points out new strategies and approaches that not only help you move forward when you feel you’ve explored all the “classic” approaches but also motivate you to focus on the original goal. I hope to collaborate with him again and again in the future.

Ferenc Bodor
Software developer / system administrator at Bau-Trans Kft.

Working with Áron is a joy. No matter how hard is it to reach his goals, he never turns back, and keeps focused on the task. He very well manages his team and schedules, frequently sharing thoughts with them, listens to suggestions from them, and makes sure to keep up his co-workers' enthusiasm. With him, projects get done well and in time.

Roland Tóth Pál
Full Stack Developer at Balabit IT Security

With many successful web projects behind us I can tell that Aron is a first-class manager. A perfectionist with an eye on details. I could concentrate on my own tasks as everything was clearly explained and well organized.

Tárhely Eu
Owner, Tárhely.Eu

After the suggestion to bring Let's Encrypt–the free SSL service sponsored by Cisco, Google Chrome, Hewlett Packard, Facebook and similar key players–into our services, we were really grateful for all the ongoing feedback and development ideas from Áron during its introduction. His voice was very valuable, and we largely saw eye-to-eye concerning the desirable functions of the user interface.

Philippe Van Elst
Owner, SMS Timing

I met Áron hazardously at a go-kart race in Mol, Belgium, and we had a short chat about the technical parts of our services. We were surprised that after a few days he sent us a letter with a useful idea about a technical solution, which was far from his profession. I am convinced that a company needs such creative people.

Szarvas Péter
CEO at Chameleon Smart Automation System & IGNIS INC.

We really appreciated the development ideas and suggestions from Áron. We have not received such a well collected and structured material from anyone else so far.

Selyem Norbert
Head of local taxes department at Gheorgheni City Hall

We have worked together at a greater project to map and improve the operation of the council of Gheorgheni at 2010. I was surprised by Áron’s exceptional receptivity that enabled him to immediately oversee and improve the processes at every different department, even though until that point he only had such experience from the for-profit area that functions very differently than a governmental institution. He precisely fulfilled each of his commitments and obligations on time, which might be explained by his unheard-of energy that he invested to accomplish all the goals.

Ferencz Tünde
Office Manager la SC Interflon Romania SRL

Áron is a deadline oriented co-worker with a very strong dedication to work. Insightful perfectionist, a person you can trust when you want to be sure that important tasks will be completed in a systematic and precise way. No matter how complex the problem is, he will always come up with a brilliant, elegant, and cost-effective solution. Lots of work and little talk - that's Áron's way!

Katalin Antaloczy
Senior research fellow at Pénzügykutató ZRt

Áron always turned over promising and interesting works with great openness, finding new, unique approaches. He had a keen interest in the topics he was involved with, and with his high performance he achieved twice the “Student of the Foundation” award, once with straight “A” grades.

Viktor Beregszaszi
Student Assistant - Group Procurement - Procurement Innovation Team at Danske Bank

Áron is a professional organization developer. I have assisted him in some of his smaller projects. With his wide range of skills, he always managed to provide the best results, even when the budget was very tight. He always looked for a win-win both with his clients and his subordinates. One of my greatest lessons from him was that one should always look for opportunities to improve the most crucial parts, which will provide the best results for the least effort. It was a pleasure to work with him and I would be happy to cooperate with him in any further projects.